Key challenges and opportunities in fuel and convenience retail

How fuel dispensers can deliver enhanced consumer engagement on the forecourt, by Dover Fueling Solutions (DFS).

Traditionally, forecourts have not had a longstanding reputation for digital transformation or providing a seamless consumer experience; however, all that is changing. Consumer demands and expectations are shifting.

Engagement is more important than ever, because today’s consumers appreciate the benefits tailored experiences can bring and it’s now the expectation, the “norm”, when refueling. This coupled with more ways to power vehicles, increased payment options and elevated purchase experiences are new age demands fuel retailers need to be aware of to succeed, now and in the future. Demands that are driven by limited time but require limitless options.

Most fuel retailers understand the importance fuel dispensers and payment technology have on their fuel retail business. These are two touchpoints that set the tone for a pleasant customer experience, one which will hopefully lead to increased loyalty and selling opportunities. But as competition remains fierce, what if that is no longer enough? Look around and you will see just how many choices motorists have when it comes to fueling. What makes one forecourt stand out amongst all others?

Advanced dispenser technology can change the forecourt experience for motorists. Imagine having the ability to make a consumer’s experience more memorable and efficient. It’s not just about “meeting requirements”, it’s about building the perfect experience to keep motorists coming back time and time again. It’s about motorists choosing your fuel site over your competition.

>> To learn more, download the full DFS white paper HERE

Innovative, modular and connected. The Tokheim Quantium, Wayne Helix and Wayne Century 3 fuel dispensers bring improved consumer experience and engagement within reach for fuel retailers. These dispenser ranges empower forecourts to take control, leveraging impactful technologies, including payment, media and data, to make them stand out from the competition while making the refueling process simple, fast and stress free.

With the ability to effortlessly interface with the powerful DFS DX platform, site operators can personalize the user-experience with DX Retail – part of the Prizma ecosystem – and utilize remote monitoring and advanced remote management capabilities through DX Monitor. The Tokheim Quantium, Wayne Helix and Wayne Century 3 fuel dispenser ranges are designed to stand the test of time, even with demanding daily use. The modular design of these dispenser ranges, alongside advanced payment and media technology can provide fuel retailers new opportunities now and in the future.

>> To learn more, download the full DFS white paper HERE