Joseph Group provides signage to some of Africa's leading brands

Joseph Group has been in the signage and branding industry for over 43 years. During this period, we have had the opportunity to work with major fuel retailers across Middle East, Africa and India. Our major clients in Africa include OLA Energy (Oilibiya) in Kenya, Morocco, Tunisia, Cameroon, Mali, CDI, Gabon, Egypt, Niger, Burkina Faso, Senegal, Reunion; Afroil in Tanzania, InterPetrol in Burundi as well as Premium Energy, Torch Energy and Gas & Go in Kenya.

OLA Energy (Oilibya) – 12 countries

Joseph Advertisers have global contract with OLA Energy (Oilibya) for the rebranding of their 1100 stations from their current Oilibya branding to OLA Energy. We have completed over 960 stations. To rebrand 1,100 sites in 12 countries, you need a very strong projects and production management team.

We take great pride in the fact that for our on-going OLA Energy roll-out, we fabricate and ship out all the signage elements required for 50 full stations each month. We had a schedule of completion and we were able to manage the complete roll out ahead of the agreed schedule with OLA.

To manage the project across 12 African countries, we have developed in-house a web-based project management application – PSGAR (Production Sizes, Graphics, and Artwork Request). Every single part of the operation is registered, and at any given point the client and the projects team would have real-time access to all the required data, including being able to trace the history of the complete roll-out program.

TORCH ENERGY – Uganda

The branding of the recently inaugurated TORCH ENERGY gas stations are two locations in Uganda. Joseph Advertisers has been involved from the design stage with Torch Energy. The various elements manufactured are the 3D illuminated letters, ACM cladded canopies, Entry / Exit signs and the fire-shaped attractive logos. Also, the engineering of the Pylon is supplied with Price Display Units (PDUs). The project for these two locations in Uganda was produced and shipped within a period of four weeks and successfully installed at both locations.

AFROIL – Tanzania

Joseph Advertisers takes pride in manufacturing and supplying signage for the first state-of-art petrol station for AFROIL, Tanzania. Various branding elements such as:

• Illuminated Canopy with Illuminated signage and logos
• False Ceiling with LED downlights
• Illuminated Entry / Exit Signs
• Column Cladding, Spreaders & Customer Service Units
• Tall and attractive Unipole sign
• C-Store & Service Bay Cladding and Signage

Joseph Advertisers worked closely with the client and the consultant BRAND DNA in specifying the ideal materials to be used for the execution of this project. These signages manufactured by us helped in modernizing the design and creating an attractive brand identity for the AFROIL Fuel Station.

PREMIUM ENERGY – Kenya

Design and Value Engineering for the complete project was taken on for the supply of the following signage elements:   

• Canopy, Totem, Spreaders, Service Signs & Office Building Signs
• Loading Bay and Weighbridge Sign
• 3D Letters & Logos
• Price Display Units (PDUs)
• Auto Tyre Centre Sign
• Quality Control Office Sign

INTERPETROL – Burundi

Joseph Advertisers was involved from the design stage of this brand. The below signage elements are supplied and which are yet to be installed at their site in Burundi. The schedule for installation is by end of December 2021.

Design & Manufacture of the following elements:

• ACM Canopy Fascia & Column Cladding
• Totem Sign & Structure
• Price Display Units (PDUs)
• Entry & Exit Signs
• Projected Advertising Signs
• 3D Letters & Logos
• Pump Stickers (Graphics)

In addition to the supply of signs our services include training of installation team at site and also supervision of installation of signs at site.

GAS & GO – Kenya

The below signage elements for Gas & Go have recently been shipped to Kenya and the installation is scheduled for last week of Dec 2021. The supplies include the following:

• ACM Canopy & Column Cladding
• 3D Letters & Logos
• Spreaders & Bollards
• Customer Service Unit (CSUs)
• Warning Stickers
• Totem Sign & Structure
• Price Display Units (PDUs)
• Entry & Exit Signs
• False Ceiling & Recessed Under Canopy Downlights

The entire roll-out of the stations by Joseph Advertisers predominantly revolves around customization, value engineering, branding and/or re-branding in line with the client’s requirement.

More about the Joseph Group and its products and services can be found by visiting www.josephgroup-rvi.com or keeping in touch with our socials.

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